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Our end users mind set is subtlety swayed.
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HuskerJ
Posted 11/26/2024 18:32 (#10983798 - in reply to #10983581)
Subject: RE: Our end users mind set is subtlety swayed.



East of Broken Bow
Ol’MudDauber - 11/26/2024 14:52

Do you suppose e85 would sell better if it were labeled e100? I do…….one of the stupidest labels ever.



I agree. You have e-10 and e-85. Why not just call it e-15 and leave it at that. Whoever thought of calling it 'super 88' was an idiot.

Or label it e-10: 85 octane
e-15 88 octane
e-85 105 octane.

Calling one blend by octane and the other blends by the ethanol percent does nothing but add confusion to people already largely out of touch with fuel blends already. My wife works at a service station, and it seems anytime diesel is cheaper than gas, they wind up having to pump out some people's tanks because they just put in whatever is cheapest on the pump, even if it says 'Diesel' in at least 3 different places, and has a green hose and nozzle handle.
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