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South Central MN | My point went over yours. I know for a fact that fendt sales were the only brand selling at a premium to jd or case in the present. So despite what your opinion is, the customer was literally telling agco which existing brand they valued most, and agco decided to give them more of it.
Considering there's zero chance Allis comes back, they're literally doing what you want them to do by updating their product lines, and overall those updates have been done well.
I'd be willing to bet you'll see fendt expanded into other agco dealers. That seems a far easier solution than bringing back brands that haven't been relevant since the 80's.
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